Client:
Elektro Skalka

24.2% Profit Increase Through Personalized Search

The VA/B test on a sample of thousands of orders improved after implementing Magrano search:
+22,9%

Increase in orders

+30,7%

Increase in revenue

+24,2%

Increase in profit

About Elektro-Skalka.cz

Elektro-skalka s.r.o. is a company that handles tens of thousands of online shoporders each year from Sackyvysavace.cz, E-elektro.cz, and its physical store. For over ten years, Elektro-skalka s.r.o. has focused on selling vacuum accessories, small appliances, and lighting.
Their expertise has positioned them among the top in their field. Their success is rooted in a long-standing ability to adapt to the evolving demands of the market and technology, making them an excellent example of a company that knows how to grow and innovate effectively.
Issues with Integrated Search on the online shop
Before implementing Magrano, search functionality faced the following issues, impacting the customer experience:
• Limited Search by Product Name:
Customers could only search by bag name (e.g., “DUBG120AEP102”). Popular searches by vacuum model (e.g., “ELECTROLUX AirMax ZAM 6106”) did not work.
• Missing Link Between Bags and Vacuum Models:
The online shopoffers 2,500 products for over 30,000 vacuum models. The original search could not connect bag names with vacuum models. Magrano now displays precisely fitting products in the search suggestions.
• Word Order Issues:
The search struggled with altered word orders. For example, it could find “Bags DUBG120AEP102” but not “DUBG120AEP102 Bags.”
• Random Product Display:
Search results showed random products, often out of stock. Magrano considers stock availability, margin, sales volume, and other parameters, significantly enhancing efficiency and profitability.
• Lack of Brand and Category Support:
The search engine did not adequately filter products by brand and category, limiting options for customers.
• Ineffective Sorting of Results:
Most customers search for a specific vacuum model. Original search couldn’t identify if they wanted bags, filters, or other accessories. Magrano categorizes results into sections.
• Weak Full-Text Search:
Full-text search (after pressing Enter) suffered from the same shortcomings as the integrated search suggestions. With Magrano’s implementation, these full-text search limitations were resolved.

Implementation by the Magrano Team

A/B Test

We decided to verify the benefits of Magrano's enhanced search through an A/B test.
The test was conducted on a sample of 3,962 orders, with 1,480 completed via search, representing 37% of all orders.

For confidentiality, specific data on margin and profit amounts were not disclosed.
We divided the results into two sections:

1. Primary Test Focused on Search-Driven Orders:

+22,9%

number of orders

+30,7%

increase in revenue

+24,2%

increase in profit

2. Secondary Test in Absolute Terms:

+2,8%

increase in total number of orders

+5,8%

increase in total turnover

+7,4%

increase in total profit

The client said about us

At the beginning I had my doubts about the price and wondered if this investment was even worth it. However, the integration of the tool went smoothly and we didn't have to worry about anything. After deployment, we ran an A/B test and were amazed by the results.

Profit increased by 24%, which means that Magrano brings us enough income to cover the cost of one full-time programmer. We are extremely satisfied with the tool and consider it a great choice for our e-shop.

Petr Kozák

"Magrano earns us 1 programmer."
owner
Elektro-skalka s.r.o.
www.sackyvysavace.cz

Our Evaluation

Many online shopowners underestimate the importance of search on their sites. The case of Sackyvysavace.cz demonstrates that overlooking this factor can be a costly mistake.

Initial concerns about investing in Magrano quickly disappeared once measurable results and the impact of search on the online shops profit became evident.

If you’d like to test the benefits of optimized search on your online shop, we’ll gladly set up an A/B test for you at no cost.
At Magrano, we handle the basic setup, which takes about one day of our programmer's time. Afterward, we fine-tune it to optimize common search terms and minimize zero results.

Call us at +421 948 14 14 88 or fill out our contact form.
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Dávid Forgáč

Magranо Customer Support
david.forgac@magrano.com
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