24.2% profit increase thanks to intelligent search

About Elektro-Skalka.cz

Elektro-skalka s.r.o. is a company that processes tens of thousands of orders every year through its online stores Sackyvysavace.cz and E-elektro.cz, as well as its brick-and-mortar store. For over ten years, Elektro-skalka s.r.o. has focused on selling vacuum cleaner accessories, small appliances, and lighting. Thanks to their experience, they have become a leader in their field. Their success is built on a long-standing ability to adapt to changing market needs and technologies, making them a great example of a company that knows how to grow and innovate effectively.

Problems with the store's default search

Before deploying Magrano, the store's search faced the following issues that were degrading the customer experience:

• Limited name-based search: Customers could only search by the dust bag product code (e.g. "DUBG120AEP102"). Popular searches by vacuum cleaner model (e.g. "ELECTROLUX AirMax ZAM 6106") returned no results.
• No link between bags and vacuum models: The store offers 2,500 products compatible with over 30,000 vacuum cleaners. The original search could not connect a bag name with a vacuum model. Magrano displays exactly the products that fit the given vacuum in its autocomplete.
• Word order issues: The search engine could not handle variations in word order. For example, "Bags DUBG120AEP102" returned results, but "DUBG120AEP102 Bags" did not.
• Random product display: Search results showed products randomly, often including out-of-stock items. Magrano takes into account stock levels, margin, sales volume, and other parameters, which significantly improved efficiency and profitability.
• Missing brand and category support: The search engine could not adequately search products by brand or category, limiting customer options.
• Inefficient result sorting: Most customers search for a specific vacuum model. From the search query alone, it is impossible to determine whether the customer is looking for bags, filters, or other accessories. Magrano sorts results into individual sections.
• Weak full-text search: Full-text search (after pressing Enter) had the same shortcomings as the integrated autocomplete. After deploying Magrano, these issues in the full-text search were resolved.

Implementation by the Magrano team

A/B Test

We decided to verify the impact of Magrano's enhanced search through an A/B test. The test ran on a sample of 3,962 orders, of which 1,480 were placed through search, representing 37% of all orders. To preserve business confidentiality, we have not disclosed specific margin and profit figures.

We divided the A/B test results into two parts:

1. Primary test focused on orders via search

2. Overall impact on the store (absolute numbers)

What our client said

Our assessment

Many store owners underestimate the importance of search on their websites. The case of Sackyvysavace.cz shows that ignoring this factor can be a costly mistake. Initial concerns about the investment in Magrano quickly faded once the first measurable results appeared and the impact of search on the store's profit became clear.

If you would like to test the impact of search on your store, we will be happy to set up an A/B test completely free of charge. We handle the basic setup at Magrano, with implementation taking roughly one developer day. We then perform fine-tuning to optimize frequent search queries and minimize zero-result searches.